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Sports match day programmes are an integral part of sports. The programmes not only inform fans dedicated and exclusive content but more so are presented as mini-magazines or pamphlets. The match day programmes first and foremost is exclusively for one set of fans without targeting other clubs, organisations etc.

 Sports programmes though are also built on their aesthetics. Combining the latest printing techniques used for print productions and this exclusive content, sports programmes are packed with content as well as quality. Possibly the best point about sports programmes are that despite the content and production used, the programmes remain relatively cheap. At some of the bigger institutions and sports clubs, the price can be slightly dearer such is the fan-base and demand at the bigger clubs, especially in football as an example.

    Sports programmes are not just exclusive to one sport though and despite f    ootball being the obvious sport of choice for these programmes, other popular sports such as cricket and rugby can employ sports programmes to inform specialist content to the club’s fans. There are not many if any flaws with sports programmes such is their part in the overall match day experience for fans. As a business and company making these programmes, the obvious concern is if sellers have too many programmes left over or not enough as both point towards money wasted. However countering that, mass production techniques used in printing today is cost effective and the programme makers can use the capacity of stadia as an indication of the maximum amount of programmes should be distributed.